Pre-Listing
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Meet Zach

Who is
Zach Koops?

I grew up in Frederick County, MD, and moved to Harrisonburg in 2002 to attend James Madison University. 

Upon graduation, I knew I would be living here in the Valley for the rest of my life. After a 7 year stint in a sales position at a local trade show display company, I entered the world of real estate and built my career.

Beginning with Kline May Realty and The Harrisonburg Homes Team in 2014, I began helping friends, colleagues, and new clients reach their real estate goals.

During that time I also bought, renovated, and flipped homes on my own, giving me a first-hand look at what it takes to fine-tune a property to sell for top dollar. 

In 2023 I reached a new level in my career and opened my own firm, where I can serve my clientele the way they need to be served – selling services completely customized to their specific situation. 

As you get to know me, you’ll see that my personal life is often intertwined with my career. My family is everything to me, and I’m blessed to be able to share my life with my bride, Kelly, and our three boys, Carter, Bailey, and Cole.

Thank you for the opportunity to serve you!

-Zach

Client Highlight
Kline Family

Commitment to You and Your Family

It's
Your Move.

You’re building a life filled with family, friends, faith, and a lot of hard work. And when it comes to selling or buying your home in Bridgewater, Harrisonburg, or anywhere in Rockingham County, you need a real estate partner who gets you.

I’m here to understand you, your plans, and your dreams, and join you in your pursuit of them.

That’s why I’ve taken a good, hard look at the whole sales process. I’ve figured out not just how to show off your property in the best way, but also how to get you from ‘For Sale’ to ‘Sold’ without a hitch.

Personalized Process

Everyone has different goals. My process focuses on yours, and together we'll develop a strategic plan to not only reach, but exceed them.

Consistent Communication

What good is an agent you can’t connect with? I have an open line with each of my clients, so expect to hear from me often.

Attention to Detail

Details make up the big picture. Your home is your most valuable asset, and together we’ll highlight what matters most, so it shows at its absolute best.

Creative Marketing

“Best-in-show” takes on a whole new meaning when your listing features a dynamic video that engages the market through a unique storytelling experience.

Expert Guidance

Pricing, home staging, marketing, negotiating, inspections, closing costs, insurance, taxes… I’ll make sure you’re not only informed, but secure in your decisions.

Genuine Care

45% of Americans say that moving is the most stressful event in life. By getting to know you and understanding your situation, I’ll reverse that as much as possible.

The Showcase Video is my finest video advertisement of your home. Dynamic and engaging videography with drone footage, featuring cameos of Zach showcasing the best features of your home in the light and entertaining way that only he can.

In a Virtual Tour, I personally create a high quality walk-through video tour of your home and post it to YouTube and other social media sites. In addition to being a major benefit to marketing in our virtual world, it’s also a great tool for out of town buyers.

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Entertaining Video Marketing Keeps Buyers Engaged

Showcase Videos & Virtual Tours

Serving the Shenandoah Valley for over 10 years

Hundreds of Homes Sold

I’m proud to have had the privilege of helping hundreds of families transition from one home to their next here in the Shenandoah Valley.

Strategically located in Bridgewater, serving Rockingham & Augusta Counties and the City of Harrisonburg for over a decade.

Hassle-Free Marketing Plan


The complete and total package – carefully outlined in an easy to read guide, showing you my step-by-step system to get your home sold fast and for top dollar, regardless of what the current market conditions are like.

The “secret sauce” that keeps your move as smooth as possible.

Client Highlight
VanBenschoten Family

four Listing Packages

I don’t believe in a one-size-fits-all solution. You should have choices when selling your home.

Select from four Listing Packages or customize your own.

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BARE BONES

Keep it simple.
4.5%
  • Listed on MLS
  • Yard Sign & Flyers
  • Showing Management
  •  

BASIC

Still a step above the average listing.
5%
  • Professional Photography
  • Walk-through Video Tour
  • Personalized Website
  •  

ADVANCED

The best of all worlds.
5.5%
  • Dynamic Video Package
  • Home Staging & Prep
  • Website & Social Media
  •  
Popular

NO HASSLE

As done-for-you as it gets!
6%
  • Full Marketing Package
  • Total Cleaning Package
  • All Inspections Included
  •  
Best Value
VIEW DETAILS & COMPARE

WHAT'S INCLUDED

4.5%

5%

5.5%

6%

SERVICE

Full RepresentationAs your fiduciary, I not only represent your highest and best interest, I knock it out of the park for you.   +   Contract NegotiationAll offers are not created equal! Together we will review and respond to make sure you get the best price, terms, and timeframe possible.   +   Ongoing GuidanceThe fun doesn’t stop after you accept an offer. I’ll guide you through inspections, repairs/negotiations, and settlement processes all the way through closing.

Showing ManagementI handle all communication for showing requests and timeslots for you, based on a schedule we pre-determine together.   +   Bluetooth LockboxYour house key is secured in an advanced lockbox enabled with Bluetooth technology, so only those with the coordinating app and their personal ID number can access it.   +   E-signing DocumentsSigning in ink is always an option, but whenever possible, we’ll use secure electronic document signing to save time and paper.

MARKETING

Listed on MLSYour home will be listed in the local Multiple Listing Service, which feeds into every real estate website like Zillow, Trulia, & Realtor.com.   +   Professional PhotosNo cell phone photos here. Your home will be photographed by a professional real estate photographer with the highest grade equipment to produce high-quality magazine-like photos in 4K.   +   Yard Sign & FlyersIt might go without saying, but an attention-grabbing sign with magazine-like flyers will be placed at the edge of your yard to signal all the looky-loos and drive-byers.

Custom Property Website99% of homebuyers will view your listing online before scheduling a showing. Your home will have it’s own URL similar to www.youraddress.com to host the perfect presentation of your property, including all videos, photos, and listing information. Buyers can contact me or schedule a showing directly through the site.

Virtual Showing TourI personally create a video tour of your home for easy online viewing. Perfect for an additional marketing piece as well as for buyers located out of town. Check out this example.

Social Media PackageBelieve it or not, social media is the new newspaper. I’ll place your home on Facebook, Instagram, YouTube, LinkedIn, and Nextdoor so it’s in front of as many eyeballs as possible where they are pretty much always looking.

Showcase VideoOur finest video advertisement of your home. Dynamic and engaging videography with drone footage, featuring cameos of Zach showcasing the best features of your home in the light and entertaining way that only he can. Check out examples here and here.

Open HouseYour home will be held open from 1-3pm on the first Sunday of the listing period to host buyers and agents alike. To maximize attendance, it will be advertised in the local paper and everywhere your listing is visible online. Attendees sign in and provide contact info for easy follow-up and feedback.

PRE-LISTING

Pricing EvaluationIt all starts here. Before we even sign a listing agreement, I’ll provide an in-depth analysis of what your home is worth and how to price it effectively to maximize your proceeds in the current market.

Home Staging ConsultationFirst impressions are everything. A professional home stager will walk through every room in your house and give you step-by-step instructions on how to prep your home to perfection and attract as many buyers as possible.

House CleaningOur professional cleaners will do a thorough cleaning of your home – specifically designed to make it look its absolute best for the market. (You have enough to do anyway!)

Home InspectionWhy wait for the buyer to find everything “wrong” with your house and renegotiate the deal? With our pre-listing home inspection, the same professional inspection service a buyer uses will inspect your home before we list, so you can make any repairs necessary and present your home to the market in excellent condition and avoid costly buyer repair requests later.

PRE-CLOSING

Termite InspectionStandard Virginia real estate contracts require the Seller to provide a clean inspection of wood destroying insects. We will schedule this inspection and provide property access at the appropriate time and take care of all costs – and our professional inspectors are the best in the area.

Well Water E-Coli TestIf you’re water source is a well, the standard Virginia real estate contract will require fresh test results showing no traces of E-coli in your water. We’ll handle the scheduling, testing, and costs of the test for you so you can stay focused on your move.

Deed PreparationVirginia real estate contracts require the Seller to provide a new deed for the buyer. Our attorney will handle this for you upon our request and we’ll cover the fees. One less item for you to manage!

Move-out House CleaningWho wants to spend time cleaning during a move? You focus on packing, loading, and moving, and we’ll get your house spic and span for your new Buyer at no additional cost.

Note: All commissions are negotiable. 2.5% for Buyer Agent is included with all tiers, but not required.

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